Label facts comparison

Open Farm Grass-Fed Beef & Ancient Grains Dog Kibble vs Purina Pro Plan Complete Essentials Shredded Blend Beef & Rice

Open Farm and Purina Pro Plan, compared on source-backed label facts. Scores are not used on comparison pages — neither product is placed above the other; the facts sit side by side so the trade-offs are readable.

Open Farm

Open Farm Grass-Fed Beef & Ancient Grains Dog Kibble

Dog · Dry · All Life Stages

Product details

Purina Pro Plan

Purina Pro Plan Complete Essentials Shredded Blend Beef & Rice

Dog · Dry · Adult

Product details

Listed label values

Scaled to the larger listed value per axis. Larger means a larger listed amount — not better. Missing values stay at zero and are reported as not listed.

Open Farm Grass-Fed Beef & Ancient Grains Dog Kibble
Purina Pro Plan Complete Essentials Shredded Blend Beef & Rice

Per-axis percentages for the compared items.
Axis	Open Farm Grass-Fed Beef & Ancient Grains Dog Kibble	Purina Pro Plan Complete Essentials Shredded Blend Beef & Rice
Protein	26%	26%
Fat	15%	16%
Fiber	4.5%	3%
Carbs	Not listed	Not listed
Calories	431 kcal/cup	382 kcal/cup
Moisture	10% max	12% max

Quick scan

Core label facts

A short summary before the complete recorded label tables.

Label fact	Open Farm Open Farm Grass-Fed Beef & Ancient Grains Dog Kibble	Purina Pro Plan Purina Pro Plan Complete Essentials Shredded Blend Beef & Rice
Protein (min)	26%	26%
Fat (min)	15%	16%
Fiber (max)	4.5%	3%
Moisture (max)	10%	12%
Calories	3790 kcal/kg	3859 kcal/kg
First ingredients	Beef, oats, ocean whitefish meal, millet, quinoa	Beef, rice, whole grain wheat, poultry by-product meal, whole grain corn

Product identity

Product and label details

Recorded identity, audience, format, package, and adequacy information.

Label field	Open FarmOpen Farm Grass-Fed Beef & Ancient Grains Dog Kibble	Purina Pro PlanPurina Pro Plan Complete Essentials Shredded Blend Beef & Rice
Full label title	Open Farm Grass-Fed Beef & Ancient Grains Dry Dog Food	Purina Pro Plan Complete Essentials Shredded Blend Beef & Rice Dry Dog Food
Species	Dog	Dog
Life stage	All Life Stages	Adult
Food format	Dry	Dry
Product line	Ancient Grains	Pro Plan Complete Essentials
Flavor / recipe	Grass-Fed Beef & Ancient Grains	Beef & Rice
Nutritional adequacy statement	Open Farm Grass-Fed Beef & Ancient Grains recipe is formulated to meet the nutritional levels estimated by the AAFCO Dog Food Nutrient Profiles for all life stages except for the growth of large-size dogs (70 lbs or more as an adult).	Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.
Adequacy method	AAFCO profile statement	Not listed
Complete and balanced recorded	Yes	Yes

Recorded nutrients

Guaranteed analysis and calories

Minimums and maximums are reproduced as recorded. A larger number is not automatically better.

Label field	Open FarmOpen Farm Grass-Fed Beef & Ancient Grains Dog Kibble	Purina Pro PlanPurina Pro Plan Complete Essentials Shredded Blend Beef & Rice
Crude protein (min)	26%	26%
Crude fat (min)	15%	16%
Crude fiber (max)	4.5%	3%
Moisture (max)	10%	12%
Calcium	1.2%	Not listed
Phosphorus	1.2%	Not listed
Omega-3	0.4%	Not listed
Omega-6	1.25%	Not listed
Taurine	0.2%	Not listed
Calories	3790 kcal/kg	3859 kcal/kg
Calories per cup	431 kcal/cup	382 kcal/cup

Formula context

Ingredients and formulation comparison

Ingredient order and recorded formulation flags provide context; they do not establish whole-product quality on their own.

Label field	Open FarmOpen Farm Grass-Fed Beef & Ancient Grains Dog Kibble	Purina Pro PlanPurina Pro Plan Complete Essentials Shredded Blend Beef & Rice
First five ingredients	Beef, oats, ocean whitefish meal, millet, quinoa	Beef, rice, whole grain wheat, poultry by-product meal, whole grain corn
Full ingredient list	View full recorded list (25) Beef (unresolved mapping), oats (unresolved mapping), ocean whitefish meal (unresolved mapping), millet (unresolved mapping), quinoa (unresolved mapping), brown rice (unresolved mapping), coconut oil (unresolved mapping), herring meal (unresolved mapping), pumpkin (unresolved mapping), natural flavor (unresolved mapping), carrots (unresolved mapping), apples (unresolved mapping), cranberries (unresolved mapping), salmon oil (unresolved mapping), salt (unresolved mapping), potassium chloride (unresolved mapping), dried chicory root (unresolved mapping), choline chloride (unresolved mapping), vitamins (unresolved mapping), minerals (unresolved mapping), taurine (unresolved mapping), mixed tocopherols (unresolved mapping), cinnamon (unresolved mapping), turmeric (unresolved mapping), rosemary extract (unresolved mapping).	View full recorded list (15) Beef (unresolved mapping), rice (unresolved mapping), whole grain wheat (unresolved mapping), poultry by-product meal (unresolved mapping), whole grain corn (unresolved mapping), soybean meal (unresolved mapping), beef fat preserved with mixed-tocopherols (unresolved mapping), corn protein meal (unresolved mapping), fish meal (unresolved mapping), natural flavor (unresolved mapping), fish oil (unresolved mapping), dried egg product (unresolved mapping), probiotics (unresolved mapping), vitamins (unresolved mapping), and minerals (unresolved mapping).
Primary protein source	Beef	Not listed
Primary carbohydrate source	Oats, millet, quinoa, and brown rice	Not listed
Animal protein listed first	Yes	Yes
Legume recorded	Not listed	Yes
Generic animal ingredient flag	Not listed	Yes

Label-based calculations

Calculated nutrition context

These values are recorded or calculated from label data. They do not evaluate the product, and missing inputs stay Not listed.

Label field	Open FarmOpen Farm Grass-Fed Beef & Ancient Grains Dog Kibble	Purina Pro PlanPurina Pro Plan Complete Essentials Shredded Blend Beef & Rice
Protein per 1,000 kcal	68.6 g	67.4 g
Fat per 1,000 kcal	39.6 g	41.5 g

Provenance

Source and review record

Use the official links to check current packaging and formulation details. A source confidence note is CMS record metadata; it does not evaluate the product or replace Data Confidence.

Label field	Open FarmOpen Farm Grass-Fed Beef & Ancient Grains Dog Kibble	Purina Pro PlanPurina Pro Plan Complete Essentials Shredded Blend Beef & Rice
Official source	Open official source (opens in a new tab)	Open official source (opens in a new tab)
Product page	Not listed	Open product page (opens in a new tab)
Source site	Open Farm	Purina
Source confidence note	High	Not listed
Source checked date	Not listed	Not listed

Differences worth noting

Purina Pro Plan Complete Essentials Shredded Blend Beef & Rice is more calorie-dense (3859 vs 3790 kcal/kg) — feeding amounts differ accordingly.

Adjust this comparison Open Farm Grass-Fed Beef & Ancient Grains Dog Kibble details Purina Pro Plan Complete Essentials Shredded Blend Beef & Rice details

Similar comparisons

Label facts come from official sources and can change with reformulations. This page compares recorded facts only — it does not evaluate fit for an individual pet. For diet questions tied to a health condition, ask your veterinarian.