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The facts are free. Pay for the extras.

Read every label fact for nothing, for as long as you like. If you want us to watch recipes for you, reach pet keepers near your clinic, or put the data to work, there's a plan for that.

For pet keepers

  • Free

    Every label fact, for everyone.

    $0

    No account, no ads

    • Every product's ingredients, analysis and calories
    • Dry matter, AAFCO minimums and carbohydrates worked out
    • Compare up to 4 products side by side
    • The ingredient glossary and guides
    • Vets' signed notes on products
  • Plus

    We watch the labels for you.

    $29 a year

    or $3.99 a month

    • An alert when a recipe you follow changes
    • Your pet's avoid list: chicken, wheat or whatever you choose, flagged everywhere
    • Barcode scanner in our app (coming)
    • Facts beside the product while you shop, with our browser extension (coming)
    • A printable sheet to take to your vet
    Opening soon

For vets and clinics

  • Vet

    Be found, and be read.

    $0

    Licence checked by us

    • A checked profile with your qualifications
    • Publish articles under your name
    • Add signed notes to any product
    • Your services and booking link
    • Listed in the vet directory
  • Clinic

    Reach pet keepers near you.

    $39 a month

    or $349 a year · up to 5 vets

    • Everything in Vet, for up to 5 vets
    • A sponsored place at the top of the directory, labelled as paid
    • Promote your own products and services on your profile
    • Client handouts with your clinic's name
    • Export any product list to a spreadsheet
    Opening soon

For apps and companies

  • Data

    Pet product data for what you're building.

    From $99 a month

    Single lookups stay free

    • The whole catalogue as structured data, kept fresh
    • Barcodes, sizes and parsed ingredients
    • A feed of every label change
    • Higher limits and a contact for support
    Opening soon

Questions

Will the facts stay free?
Yes. Every fact on every product stays free to read, with no account. Paid plans add tools around the facts.
Does paying change what a product shows?
Never. No plan, brand, shop or clinic can change a fact or the order of a product list. A clinic's plan buys a labelled place in the vet directory, and nothing on any product.
Can vets be paid to write about a product?
A vet who has any tie to a product or brand has to say so beside the note, and we show it. Notes have no score, and writing them is free on every plan.
Can I stop whenever I like?
Yes. You can cancel at any time and keep the plan until the end of what you paid for.
When do the paid plans open?
Soon. The free plan is open now, and this page will change the day the others do.