Label facts comparison

BeNatural Lamb & Oatmeal Dry Dog Food vs Purina Pro Plan Complete Essentials Shredded Blend Salmon & Rice

Instinct and Purina Pro Plan, compared on source-backed label facts. Scores are not used on comparison pages — neither product is placed above the other; the facts sit side by side so the trade-offs are readable.

Instinct

BeNatural Lamb & Oatmeal Dry Dog Food

Dog · Dry · Life stage not listed

Product details

Purina Pro Plan

Purina Pro Plan Complete Essentials Shredded Blend Salmon & Rice

Dog · Dry · Adult

Product details

Listed label values

Scaled to the larger listed value per axis. Larger means a larger listed amount — not better. Missing values stay at zero and are reported as not listed.

BeNatural Lamb & Oatmeal Dry Dog Food
Purina Pro Plan Complete Essentials Shredded Blend Salmon & Rice

Per-axis percentages for the compared items.
Axis	BeNatural Lamb & Oatmeal Dry Dog Food	Purina Pro Plan Complete Essentials Shredded Blend Salmon & Rice
Protein	26%	27%
Fat	15.5%	17%
Fiber	5%	3%
Carbs	Not listed	Not listed
Calories	408 kcal/cup	387 kcal/cup
Moisture	10% max	12% max

Quick scan

Core label facts

A short summary before the complete recorded label tables.

Label fact	Instinct BeNatural Lamb & Oatmeal Dry Dog Food	Purina Pro Plan Purina Pro Plan Complete Essentials Shredded Blend Salmon & Rice
Protein (min)	26%	27%
Fat (min)	15.5%	17%
Fiber (max)	5%	3%
Moisture (max)	10%	12%
Calories	3710 kcal/kg	3834 kcal/kg
First ingredients	Lamb, Chicken Meal, Oatmeal, Barley, Sorghum	Salmon, rice, whole grain wheat, poultry by-product meal, whole grain corn

Product identity

Product and label details

Recorded identity, audience, format, package, and adequacy information.

Label field	InstinctBeNatural Lamb & Oatmeal Dry Dog Food	Purina Pro PlanPurina Pro Plan Complete Essentials Shredded Blend Salmon & Rice
Full label title	Not listed	Purina Pro Plan Complete Essentials Shredded Blend Salmon & Rice Dry Dog Food
Species	Dog	Dog
Life stage	Not listed	Adult
Food format	Dry	Dry
Product line	Not listed	Pro Plan Complete Essentials
Flavor / recipe	Not listed	Salmon & Rice
Nutritional adequacy statement	formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).	Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.
Complete and balanced recorded	Yes	Yes

Recorded nutrients

Guaranteed analysis and calories

Minimums and maximums are reproduced as recorded. A larger number is not automatically better.

Label field	InstinctBeNatural Lamb & Oatmeal Dry Dog Food	Purina Pro PlanPurina Pro Plan Complete Essentials Shredded Blend Salmon & Rice
Crude protein (min)	26%	27%
Crude fat (min)	15.5%	17%
Crude fiber (max)	5%	3%
Moisture (max)	10%	12%
Calories	3710 kcal/kg	3834 kcal/kg
Calories per cup	408 kcal/cup	387 kcal/cup

Formula context

Ingredients and formulation comparison

Ingredient order and recorded formulation flags provide context; they do not establish whole-product quality on their own.

Label field	InstinctBeNatural Lamb & Oatmeal Dry Dog Food	Purina Pro PlanPurina Pro Plan Complete Essentials Shredded Blend Salmon & Rice
First five ingredients	Lamb, Chicken Meal, Oatmeal, Barley, Sorghum	Salmon, rice, whole grain wheat, poultry by-product meal, whole grain corn
Full ingredient list	View full recorded list (50) Lamb (unresolved mapping), Chicken Meal (unresolved mapping), Oatmeal (unresolved mapping), Barley (unresolved mapping), Sorghum (unresolved mapping), Brown Rice (unresolved mapping), Turkey Meal (unresolved mapping), Chicken Fat (preserved with Mixed Tocopherols) (unresolved mapping), Millet (unresolved mapping), Fish Meal (unresolved mapping), Ground Flaxseed (unresolved mapping), Natural Flavor (unresolved mapping), Salt (unresolved mapping), Carrots (unresolved mapping), Montmorillonite Clay (unresolved mapping), Potassium Chloride (unresolved mapping), Apples (unresolved mapping), Blueberries (unresolved mapping), Cranberries (unresolved mapping), Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin) (unresolved mapping), Choline Chloride (unresolved mapping), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydroiodide) (unresolved mapping), L-Threonine (unresolved mapping), Dried Yeast (unresolved mapping), DL-Methionine (unresolved mapping), Freeze-Dried Pollock (unresolved mapping), Taurine (unresolved mapping), Pumpkin Seeds (unresolved mapping), Yeast Culture (unresolved mapping), Dried Lactobacillus acidophilus Fermentation Product (unresolved mapping), Dried Enterococcus faecium Fermentation Product (unresolved mapping), Dried Aspergillus oryzae Fermentation Extract (unresolved mapping), Dried Trichoderma longibrachiatum Fermentation Extract (unresolved mapping), Dried Bacillus subtilis Fermentation Extract (unresolved mapping), Rosemary Extract (unresolved mapping).	View full recorded list (22) Salmon (unresolved mapping), rice (unresolved mapping), whole grain wheat (unresolved mapping), poultry by-product meal (unresolved mapping), whole grain corn (unresolved mapping), soybean meal (unresolved mapping), beef fat preserved with mixed-tocopherols (unresolved mapping), corn protein meal (unresolved mapping), fish meal (unresolved mapping), natural flavor (unresolved mapping), fish oil (unresolved mapping), dried egg product (unresolved mapping), dried yeast (unresolved mapping), calcium carbonate (unresolved mapping), phosphoric acid (unresolved mapping), salt (unresolved mapping), potassium chloride (unresolved mapping), minerals (unresolved mapping), vitamins (unresolved mapping), choline chloride (unresolved mapping), garlic oil (unresolved mapping), and probiotics (unresolved mapping).
Animal protein listed first	Yes	Yes
Legume recorded	Not listed	Yes
Generic animal ingredient flag	Not listed	Yes

Label-based calculations

Calculated nutrition context

These values are recorded or calculated from label data. They do not evaluate the product, and missing inputs stay Not listed.

Label field	InstinctBeNatural Lamb & Oatmeal Dry Dog Food	Purina Pro PlanPurina Pro Plan Complete Essentials Shredded Blend Salmon & Rice
Protein per 1,000 kcal	70.1 g	70.4 g
Fat per 1,000 kcal	41.8 g	44.3 g

Provenance

Source and review record

Use the official links to check current packaging and formulation details. A source confidence note is CMS record metadata; it does not evaluate the product or replace Data Confidence.

Label field	InstinctBeNatural Lamb & Oatmeal Dry Dog Food	Purina Pro PlanPurina Pro Plan Complete Essentials Shredded Blend Salmon & Rice
Official source	Open official source (opens in a new tab)	Open official source (opens in a new tab)
Product page	Not listed	Open product page (opens in a new tab)
Source site	instinctpetfood.com	Purina
Source checked date	Not listed	Not listed

Differences worth noting

Purina Pro Plan Complete Essentials Shredded Blend Salmon & Rice lists a higher protein minimum (27% vs 26%). Whether that fits depends on the pet, not the number alone.
Purina Pro Plan Complete Essentials Shredded Blend Salmon & Rice is more calorie-dense (3834 vs 3710 kcal/kg) — feeding amounts differ accordingly.

Adjust this comparison BeNatural Lamb & Oatmeal Dry Dog Food details Purina Pro Plan Complete Essentials Shredded Blend Salmon & Rice details

Similar comparisons

Label facts come from official sources and can change with reformulations. This page compares recorded facts only — it does not evaluate fit for an individual pet. For diet questions tied to a health condition, ask your veterinarian.