Brand guide
Instinct
Raw and raw-coated pet food brand with dry, wet, and frozen dog and cat recipes.
Recorded context
Context for comparing raw-coated kibble and wet recipes on label facts.
27 recorded items
Explore the Instinct catalog
Open a product for recorded label facts, or compare it with another item from the same catalog type.
How to read this brand guide
This page summarizes the brand record and products currently connected in iPickPet. It does not represent every formula the brand sells and does not rank the brand against other manufacturers.
Continue your research
Move from Instinct to the product facts that matter.
Use the brand as a starting point, then narrow by product, species, or a direct side-by-side comparison.
Compare
Compare label facts
Place two food records side by side without declaring a universal winner.
Supplements
Compare supplements
Review recorded supplement facts within the dedicated supplement comparison flow.
Finder
Narrow by pet context
Use species and life-stage context when a brand catalog still feels too broad.
Methodology
See how iPickPet works
Review the rules that separate recorded facts, interpretation, and scoring.